CONTENT x TeN

For Marketers Of Private Banks: How to Create Original Content That Attracts and Retains High and Ultra-High Net Worth Individuals

Step 1

Engage the world’s only HNWI-specialist content agency

Step 2

Gather insights from 7million existing data points

Step 3

Get creative

Step 4

Publish content that resonates

“For  high and ultra-high net worth individuals, storytelling that speaks directly to them is key. Storytelling starts the conversation. Conversation earns trust. And from that trust you build conversion and, of course, retention.”

Anthony Thornton, Content × Ten, Global Content Director

So how is custom content going to retain my clients?

High and ultra-high net-worth individuals resonate with premium-quality lifestyle content. They are more discerning than most other demographics, and they demand something more original and inspirational… something that’s informed by expertise and created by passionate people at the very peak of their game.

Ten is the world’s leading concierge platform- and because we help 10 000+ HNWI/UHNWI every day, we know what they want and how to communicate best with them.

Carefully created and targeted lifestyle content is a key way to reach, engage and retain HNWIs/UHNWIs.

Why is content important?

High-quality content that meets the needs of HNWIs and UHNWIs builds trust and develops ongoing relationships with new customers. The right content at the right stage of your customer journey will keep your brand front of mind.

Our case study into content marketing uncovers the issues at the heart of content and provides a unique and experience-driven guide that will help you establish your business at the forefront of your current and future customers’ minds.

Download our case study here

What kind of results can I expect?

3 x more conversions

People reading our articles are 3x more likely to convert than if they were reading them elsewhere

Email conversions

Our targeted emails have an average open rate of 70% and a conversion rate of 15%

Increased spend

Analysing our data, we found that customers who engaged with our guides and e-zines spend 16.4% more

Who is Content x Ten?

We are a highly-skilled group of experts that curate beautiful content that resonates with our 250 000 members every day. And now we’re opening our services up to the world’s private banks and luxury brands to help communicate with HNWI even more effectively.

Our team is made up of:

Businesses that our Content team has worked at prior to joining Ten:

About Ten

Ten Lifestyle Group is the established global leader for technology-enabled premium lifestyle services, serving a global affluent and high net worth closed user group.

Launched in 1998, we are the Customer Experience solutions partner of choice for over 50+ blue-chip private banks, wealth managers, and premium brands worldwide. We offer our clients an unrivalled, personalised service by unlocking benefits that no one else can access – delivering compelling return on investment by improving customer metrics.

Ten is a publicly listed company on the London Stock Exchange since 2017 and has several prominent institutional shareholders including Baillie Gifford, Canaccord Genuity Wealth Management, Lombard Odier Investment Managers, and Soros Fund Management.